Who we are
TKAnalytics is a private company owned by Tracy Kirkman (Johnson) and has been operating since 2018 as a registered company.
TKAnalytics is both a Media Planning and Buying agency and an Analytics Consultancy that provides customised or ready-made automated reports and data visualisation dashboards.
Tracy Kirkman has enjoyed a successful career in the media industry for 30+ years having worked on large FMCG accounts like Unilever for 17 years as well P&G, Coca-Cola SA, SAB, Nike, Pfizer to name a few. Her last position held within an agency was at Mediacom as Trading Head, responsible for the successful negotiation of trading deals and discounts for Mediacom’s clients.
Her passion for Excel and business intelligence systems grew from a need to cut down on time spent analysing data and compiling reports and TKAnalytics now builds and designs automated reports and dashboards for clients using their own proprietary data or media industry standard research data, TAMS, RAMS, PAMS, ES.
What We Offer
Media Planning and Buying
No matter the size of your budget, we will make your media spend work for your business. Media recommendations are based on sound Media Principles and backed up by in-depth analysis and media research tools.
Report Automation
Automate your business reports and become more efficient and productive. No matter the data source, we have a solution that will save time and resource. Contact us today to find out more.
Data Visualisation Dashboards
We design and create interactive data visualisation dashboards to your specifications using your data sources. If your reports and data are not giving you the insights that you need to make important business decisions, contact us today.